Aéropostale to launch AeroPax, AeroWorld in the metaverse

By

Jennifer Braun

Published
Mar 10, 2023

Fashion retailer Aéropostale announced on Thursday a partnership with Metaverse pioneer MetaversePlus to bring the fashion brand into the Metaverse. 

The collaboration consists of four major phases starting with the launch of AeroPax, a collection of one-of-a-kind NFTs, that will double as a digital access pass to virtual worlds, including the forthcoming metaverse AeroWorld. 

The initial collection of 30,000 AeroPax avatars will each feature a unique blend of traits, styles, personalities, and abilities. The AeroPax will become the user's property, acting as their interactive avatar. AeroWorld launches with the AeroPax NFT drop on March 23, which provides full access to AeroWorld and VIP perks, including a chance to win one of ten teslas.

Likewise, AeroWorld will allow users the opportunity to claim unique avatar characters, access virtual and IRL experiences including events and games, and the ability to collect in-game points, which can be redeemed for exclusive AeroPax merch and other VIP perks.

"We're thrilled to partner with MetaversePlus to build a unique Aéropostale metaverse for the brand's fans and global community," said Naushaba Moeen, EVP, lifestyle at Authentic Brands Group, the owner of Aéropostale. "Through this partnership, we aim to make Aéropostale a leading brand in the Web3 space and help shape the future of of community and customer engagement in the virtual world.”

"We're excited to build an immersive and interactive experience for Aéropostale fans and anyone who craves individuality," added Noah Loul, co-founder of MetaversePlus. "AeroPax is unique in that we're creating an experience free from real-world limitations and societal standards, where people can be their most authentic selves and join forces with like-minded individuals anywhere, using NFTs and virtual experiences.”

Details of phases three and four of Aéropostale’s expansion are expected to be revealed soon.