×
1 603
Fashion Jobs
TJX CANADA
District Manager, Gta
CDI · Mississauga
TJX CANADA
Loss Prevention, Store Investigator - Gta
CDI · Mississauga
TJX CANADA
Loss Prevention Regional Orc Investigator - Calgary
CDI · Calgary
L'OREAL GROUP
Project Coordinator - Merchandising And Education
CDI · Montréal
ESTÉE LAUDER
Associate Consultant - Clinique - Halifax, ns
CDI · Halifax Regional Municipality
TJX CANADA
Summer Term Finance Analyst cO-Op
CDI · Mississauga
ESTÉE LAUDER
Consultant - Clinique - 28 Hrs - Hudson's Bay Market Mall - Calgary, ab
CDI · Calgary
ESTÉE LAUDER
Consultant - Clinique - 28 Hrs - Hudson's Bay Market Mall - Calgary, ab
CDI · Calgary
ADIDAS
Director of Sales - Adidas Golf
CDI · Vaughan
TJX CANADA
Distribution Services Purchasing Specialist
CDI · Mississauga
TJX CANADA
Loss Prevention Store Investigator - Vancouver
CDI · Vancouver
TJX CANADA
Buyer ii
CDI · Mississauga
TJX CANADA
Loss Prevention Systems Remote Investigator
CDI · Mississauga
L'OREAL GROUP
Key Account Manager - Vancouver
CDI · Vancouver
ESTÉE LAUDER
Manager, Finance & Business Management
CDI · Toronto
ZARA
Operations Manager, Zara Halifax
CDI ·
TJX CANADA
Loss Prevention Customer Service Agent -Gta
CDI · Mississauga
ESTÉE LAUDER
Manager, Marketing - jo Malone London
CDI · Toronto
MASSIMO DUTTI
Assistant Gérant, Massimo Dutti Carrefour Laval
CDI · LAVAL
NORDSTROM
Asset Protection - Agent - Pacific Centre
CDI · Vancouver
TJX CANADA
Loss Prevention Customer Service Agent - Vancouver
CDI · Vancouver
L'OREAL GROUP
Sales Representative
CDI · Québec
Translated by
Nicola Mira
Published
Feb 5, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon Fashion drops capsule collection based on Instagram community’s wish list

Translated by
Nicola Mira
Published
Feb 5, 2020

Amazon Fashion has launched ‘The Drop by You’, a capsule collection that is a direct response to a survey among the Instagram followers of Amazon’s The Drop apparel range. The limited-edition collection consists of six items, priced between €27.90 and €47.90.


The items were selected following a ‘Yes/No’ survey on the Instagram account for The Drop - Amazon Fashion


It is the logical follow-up to the creation of The Drop, a promotional range introduced by Amazon Fashion last spring, featuring items designed by leading influencers available for a limited time window of 30 hours after their online launch. This time, influencers are making way for consumers: “We have converted their preferences into items they’ll love,” said Karthik Anbalagan, in charge of new initiatives at Amazon Fashion.

The ‘Stories’ feature of The Drop’s Instagram account was used by Amazon to carry out a survey among its followers, who were able to express their preferences by answering yes/no to questions about the clothes’ colour palette and choice of cuts and fabrics. This ballot-based design process yielded a capsule collection consisting of a bright blue dress, a midnight blue satin jacket-and-trouser set, a green jumpsuit and a black top with sheer sleeves.

Fashion is becoming one of Amazon’s leading categories. Amazon Fashion does not disclose its results, but the division has gradually deployed some 100 own apparel labels, five of which are available in Europe: Truth & Fable (women's occasionwear), Find (urban fashion), Meraki (fashion essentials), Iris & Lilly (lingerie), and Aurique (athleisure).
 

Copyright © 2022 FashionNetwork.com All rights reserved.