Birks introduces luxury watch trade-in program

By

Jennifer Braun

Published
Jan 17, 2019

Canadian luxury jewelry retailer Birks is launching a new program in Canada where customers can sell or trade-in their luxury timepieces.

 
Launched through the platform Crown & Caliber, customers can benefit from receiving cash value or Birks credit through an in-store trade. 
 
"The trade-in program provides luxury watch owners an opportunity to receive immediate value in a form of compensation they prefer," explained Hamilton Powell, founder and CEO of Crown & Caliber.

"Sellers will receive fair-market value with absolute transparency, trust and accuracy based on thousands of real sales and listings from our experienced team and high-quality service with straightforward accessibility from our retail partner, Birks."
 
Interested Canadians can simply visit their local Birks location to speak with a representative to receive a quote from Crown & Caliber. A recent seller survey by Crown & Caliber confirmed that shoppers would welcome a credit or certificate to a reputable dealer.
 
"We are thrilled to introduce the Crown & Caliber program into Birks stores across Canada," said Jean-Christophe Bédos, President and CEO of Birks Group. "We believe that through this certified process our customers we will receive an unparalleled experience for those looking to trade or sell their luxury timepieces."
 
To date, the Montreal-based company has reported a sales jump for the first-half of fiscal 2019, while it continues to execute its five-year strategic plan. 
 
The company operates 26 stores under the Birks brand in Canada, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands.