Caleres introduces first look at Zodiac rebrand

By

Jennifer Braun

Published
Feb 6, 2020

American footwear group Caleres introduced on Wednesday the relaunch of Zodiac USA. 

The popular footwear brand of the 1970s has been reimagined to reflect today's popular festival culture, following the undergoing of a contemporary transformation, first announced in July. 

"Zodiac embodies its authentic past with a new approach to its free and easy-going mentality," said Nicolas Huneault, Caleres vice president of product creation and trend, in a news statement. 

"While we were developing the new Zodiac collection, we let our past help define our future by keeping the brand true to its core values. This enabled us to deliver a bold collection that excites today's consumer and perhaps offers a bit of nostalgia from one of the best fashion decades."
 
The debut spring 2020 collection features an assortment of boots, sandals and flats with its signature western, 70's boho-chic influence that is also felt throughout campaign images. 

The majority of the collection retails from $69-89, and is available at various retail stores like Macy's and Dillards, and at zodiacshoes.com.

Caleres acquired Zodiac in 2005. In the third quarter ended November 2, 2019, it achieved consolidated sales of $792.4 million, up 2.1 percent from $775.8 million in the prior-year period.

For fiscal 2019, it currently expects adjusted EPS guidance in the range of $2.35 to $2.40.