Caleres names Jennifer Olsen as chief marketing officer

By

Jennifer Braun

Published
Jun 4, 2021

St. Louis, Missouri-based footwear company Caleres announced on Thursday the appointment of Jennifer Olsen as chief marketing officer.

Effective June 28, in this role Olsen will oversee all brand marketing for Caleres including consumer analytics, media and creative.

“Jenny will serve as a key member of the Caleres leadership team. Her expertise will be instrumental in leading the marketing efforts across our entire Caleres portfolio to drive revenue and build our brands,” said Diane Sullivan, chairman and CEO.

“Her strong marketing, consumer research and digital background align perfectly with our strategic priorities, including strengthening the power and broadening the reach of our brands and products and accelerating digital growth with stronger consumer connections."

Olsen joins the group from UNTUCKit, where she led the marketing and creative teams and played a significant role in the brand’s growth over the last several years as CMO. 

She equally served as vice president of media marketing for Yahoo!, as well as gained experience in fashion and retail as CMO of StitchFix and Crate & Barrel. Prior to that, she spent time at Gap, Inc., as vice president of their ecommerce start-up Piperlime.

“I first encountered Caleres nearly 15 years ago when we were getting Piperlime up and running. I was impressed then, and the company has evolved to an incredible platform on which to create and grow brands that customers know, love and trust,” added Olsen.

Caleres has been feeling the financial impact of the Covid-19 pandemic. For the fourth quarter ended January 30, 2021, it announced a net loss of $77 million, or $2.11 per diluted share. Caleres owns brands like Sam Edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more.