Canterbury announced as new apparel partner of Rugby Canada

By

Barbara Santamaria

Published
Feb 28, 2018

Global rugby brand Canterbury has signed a multi-year partnership deal with Rugby Canada, taking over from Under Armour as the Canadian rugby body embarks on a rebrand.

Canterbury, owned by British retail group Pentland, will create a new kit for Canada’s men’s and women’s high-performance team featuring Rugby Canada’s new brand. The kit will debut on 2 March 2018.

Canterbury will also supply on and off-field apparel merchandise bearing the new logo. The National Team Collection will be available to the public for purchase on Rugby Canada’s newly redesigned website.

“We are proud to partner with Rugby Canada. With a deep commitment to growing the game at grass roots to providing pathways to both Men’s and Women’s National Teams, Rugby Canada is focused on the elements of the sport that drive it - community, passion, inclusion and determination. Those values mean something to Canterbury and we aim to support programs that embody them,” said Robbie Flynn, Canterbury’s North American General Manager.

“Canterbury’s respect for tradition while simultaneously pushing the envelope in innovation has established them as a leader in the global rugby community,” added Mark Lemmon, Chief Commercial & Marketing Officer, Rugby Canada.

“We share this commitment to excellence for our athletes and our fans, and believe this partnership will play a key role in helping our athletes succeed on the field of play, while building a strong foundation of support through the introduction of our brand to the Canadian public.”

The rugby brand also sponsors England Ireland, Leinster, Leicester Tigers, NSW Waratahs, Queensland and NZ Warriors, among others. The brand was founded in 1904 in a small town in New Zealand.