Celine Dion to launch new lifestyle collection
Epic Rights and Prominent Brand+Talent announced on Thursday a multi-year agreement with Celine Dion to launch a collection of Celine Dion lifestyle products and services.
The new lifestyle brand will evoke Dion’s style and attention to detail that fans have come to expect from her music, concerts and charitable activities.
"We are all very excited to work with Epic Rights and Prominent Brand+Talent to develop a lifestyle brand that translates Celine's passions - family, music, performing, entertaining, fashion – into unique products and experiences for her fans around the world," says Dion's Manager, Aldo Giampaolo, in a news statement.
Epic Rights is a full-service merchandise, branding/licensing and social media marketing company focused on building music artist and entertainment brands via retailers, licensees and agents. In the past, they have worked with musicians such as Billy Joel, John Legend and more.
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