Published
Mar 1, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Century 21 launches Fubu capsule collection

Published
Mar 1, 2019

Century 21 Stores is teaming up with iconic 90's sportswear brand Fubu on an exclusive capsule collection. 

Century 21 launches Fubu capsule collection - Century 21

 
The new line consists of ten styles inspired by classic pieces that redefined streetwear during the decade, and incorporate a nod to the companies' collective New York roots. 
 
The Century 21 capsule, which will launch on Friday March 1, will be the first debut of new product from the Fubu "Can't Resist a Classic" campaign. The collection will be available while supplies last exclusively at Next Century and online at c21stores.com.

"Century 21 is so excited to be a part of this next chapter in the Fubu brand story," said CMO Michael Wolkoff. "It is our passion to bring our loyal shoppers access to the iconic brands they love and this capsule definitely fits the bill. We can't wait for original fans of the brand to line up as well as the next generation of shoppers to discover it in our store." 
 
Fubu, which just celebrated its 25th anniversary in 2017, quickly grew into a $6-billion fashion empire after launching in Queens, New York selling tie-top hats to their friends and family. 
 
"We were in over 5,000 doors globally in the 90's,” explained the Vice President of Fubu, Keith Perrin. The company has since expanded into e-commerce and collaborates with strategic partners when they see fit.
 
“When the idea came up about reemerging our brand, we felt Century 21's downtown location was the best fit—if you're developing a relationship with a brick-and-mortar store you couldn't ask for a better partner to reach diverse consumers.” 

Copyright © 2024 FashionNetwork.com All rights reserved.