Champion drops collection as part of Artist Series
Champion Athleticwear launched on Wednesday a collaborative collection as part of a new Artist Series spotlighting four street artists across distinctive collection drops this year.
The first drop is from Ricardo Gonzalez, a designer and artist from Durango, Mexico, currently based in Brooklyn, New York, known for incorporating his signature positive messaging into a variety of work spanning large-scale murals to commercial work for brands.
Next in the series is Brooklyn-based neon artist Adam Fu, who will be followed later this year by New York-based Steffi Lynn and Chicago-based Merlot. Each Artist Series drop will be available for a limited time.
Dubbed 'It’s A Living' collection, Gonzalez's vibrant, colorful script appears on a limited collection of Reverse Weave hoodies, heritage graphic tees and Reverse Weave cut-off shorts for men and Reverse Weave cropped cutoff hoodies, heritage graphic tees and Reverse Weave shorts for women. The collection features black, oxford gray, white and scarlet colors supporting neon text overlay of phrases including “Better Yourself,” “Keep Tryin’,” “The Way Up” and “Change The Future.”
As part of the drop, Champion also commissioned Gonzalez to create one of his signature murals in Brooklyn, New York.
“Champion is founded on the principles of inclusion, creativity and self-expression and we are dedicated to fostering up-and-coming talent,” said Jon Ram, group president of global activewear for HanesBrands Inc.
"The Artist Series is an exciting new chapter in our commitment to supporting a wide range of artists with the goal of inspiring all consumers to be their own Champion through their apparel – the ultimate form of self-expression.”
Apparel in Gonzalez’s It’s A Living collection ranges from $35 to $75 in sizes XS through 2XL and is now available in Champion retail stores and online at Champion.com, Champs Sports and Footaction.
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