Cherokee to launch Point Cove — California Clothing Company

By

Obi Anyanwu

Published
Jun 8, 2015

Cherokee Global Brands announced the debut of its new lifestyle brand, Point Cove—California Clothing Company at the 2015 Licensing Expo.

The brand is designed in-house by Cherokee Global Brands design team and is targeted towards young children and early teens between the ages 2 through 14. The colorful brand combines sophistication with trendy fashion apparel, footwear, accessories and home goods.
 
Henry Stupp, CEO of Cherokee Global Brands, commented, “The debut of Point Cove is a wonderful example of how our retail partners are leveraging Cherokee Global Brands’ 360 degree platform to design, market, and distribute clothing and accessories with the goals of maximizing sales and brand awareness.”

Point Cove will debut at the Licensing Expo from June 9th to June 11th, which will be followed by an in-store launch at 109 Reliance Trends stores throughout India in August.
 
The launch is the most recent addition to Cherokee’s brand roster that includes its namesake label, Cherokee, Tony Hawk Signature Apparel and Hawk Brands, Liz Lange, Sideout, and the recently acquired Everyday California.