Chico's to close 250 stores, build digital presence

Chico's FAS, Inc. has announced plans to close at least 250 stores in the U.S. over a three-year period, as the company ramps up its efforts to focus on its digital platform. 


As the company reduces its physical locations, Chico's haspartnered with ShopRunner, Amazon and QVC to boost the digital side of its omnichannel strategy. - Via Chico's

According to a press release, the company's restructuring plan "will allow the company to take advantage of its lease expiration cadence, while improving profitability and return on invested capital." This restructuring comes as part of a wider range of strategic initiatives, including a retail fleet optimization plan and an expanded review of company operations, the company said. 

As the company reduces its physical locations, Chico's has partnered with ShopRunner, Amazon and QVC to boost the digital side of its omnichannel strategy. 

"Our focus is on implementing those initiatives that drive the greatest levels of growth and profitability of our business," said Shelley Broader, Chico's CEO and president. "This includes continued improvement in each of our differentiated brands, increased flexibility and efficiency across our organization, and fully leveraging the capabilities of our robust omnichannel platform." 

In addition to owning namesake brand Chico's, the company also operates White House Black Market and Soma.

Shares in Chico's FAS rose up to 1.9% in premarket trading following the announcement on Friday, according to figures cited by MarketWatch. 
 

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