Dapper Dan launches football-inspired capsule collection with Pepsi

By

Jennifer Braun

Published
Sep 13, 2021

Harlem couturier Dapper Dan has teamed up with drinks company Pepsi to launch a capsule collection celebrating both the NFL season and New York Fashion Week. 

The 'Pepsi x Dapper Dan Football Watching Capsule Collection' launched on Thursday and brings luxury streetwear and football watching apparel together.

The collection includes a hoodie, a jacket, a bucket hat and a collectable Pepsi soda can, all designed as a nod to classic football jerseys. The collection’s staple is a handmade lounger made with vegan leather pockets.

"I've been bringing luxury fashion to Harlem for 35 years and let me tell you, you don't always see a true authentic collaboration come to life the way it did here with Pepsi, and right in time for the football season and New York Fashion Week at that," said Dapper Dan. 

"This capsule collection is equally inspired by the Pepsi brand, football fans, and my one-of-a-kind looks. Fashion and football have never come together like this before.”

The collection launched through the Pepsi ‘Made for Football Watching’ campaign website. Capsule items are available to the first 400 eligible consumers that sign up. 

The first three eligible consumers will receive the custom, one-of-a-kind lounger featured in the capsule collection, handmade in Dapper Dan's Harlem atelier. Meanwhile, as part of the brand's Made for Football Watching gear program that kicked off in August, fans will also have the opportunity to redeem points to enter for the chance to win the full capsule collection. 

"While Pepsi has always had deep roots in pop culture and football, we have never brought it all together like we have with The Pepsi x Dapper Dan Football Watching Capsule Collection,” said Todd Kaplan, VP of marketing at Pepsi.

“Dapper Dan's unique style of merging luxury fashion and streetwear is so bold and unapologetic – just like the Pepsi brand – so we thought he was the perfect partner to blend his visionary taste in streetwear with football fandom in the unique way only he can do."