Destination XL names Erica Thompson chief marketing officer
today Oct 30, 2019
Destination XL Group announced on Tuesday the appointment of Erica Thompson as chief marketing officer.
In this new role, she will be responsible for the marketing organization, including the overall marketing strategy, brand, creative, media, CRM and e-commerce.
“We are extremely pleased that Erica has joined DXL Big + Tall, as our new chief marketing officer,” said Harvey Kanter, President and CEO.
“Erica’s appointment underscores our ongoing commitment to building out a digitally-driven marketing organization. Our organizational pursuits support the heightened strategic focus on customer engagement through data-driven personalization, loyalty and digital marketing; our #1 priority area for DXL for 2020.”
Thompson has over 20 years of marketing leadership experience following senior marketing positions with HSN, New York & Company and PetSmart. She has a particular expertise when it comes to customer relationship marketing, digital marketing, and e-commerce.
In August, the Canton, Massachusetts-based specialty big and tall menswear retailer announced a 0.9 percent increase in net sales in its second quarter.
Year to date, Destination XL’s net sales total $236.1 million, a 0.3 percent increase from $235.5 million in the first half of fiscal 2018.
Copyright © 2019 FashionNetwork.com All rights reserved.