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Destination XL names Erica Thompson chief marketing officer

Published
today Oct 30, 2019
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Destination XL Group announced on Tuesday the appointment of Erica Thompson as chief marketing officer. 

Destination XL names Erica Thompson chief marketing officer. - Facebook: Destination XL

 
In this new role, she will be responsible for the marketing organization, including the overall marketing strategy, brand, creative, media, CRM and e-commerce. 
 
“We are extremely pleased that Erica has joined DXL Big + Tall, as our new chief marketing officer,” said Harvey Kanter, President and CEO.  

“Erica’s appointment underscores our ongoing commitment to building out a digitally-driven marketing organization. Our organizational pursuits support the heightened strategic focus on customer engagement through data-driven personalization, loyalty and digital marketing; our #1 priority area for DXL for 2020.” 
 
Thompson has over 20 years of marketing leadership experience following senior marketing positions with HSN, New York & Company and PetSmart. She has a particular expertise when it comes to customer relationship marketing, digital marketing, and e-commerce.  
 
In August, the Canton, Massachusetts-based specialty big and tall menswear retailer announced a 0.9 percent increase in net sales in its second quarter. 
 
Year to date, Destination XL’s net sales total $236.1 million, a 0.3 percent increase from $235.5 million in the first half of fiscal 2018. 

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