Drunk Elephant brings first U.S. pop-up to New York City
today Jun 10, 2019
American skincare brand Drunk Elephant is bringing a pop-up shop to New York City’s Soho neighborhood at 89 Crosby Street.
The 1,300 square-foot 'House of Drunk' is set to open to the public from June 14 to June 23 during select dates and times, and will offer all of the brand’s beauty products. In addition, the shop will also celebrate the new reformulation of Lala Retro Whipped Cream, set to have its official launch in July. The pop-up will also sell Drunk Elephant’s ‘Drunk Life’ line of baseball caps, T-shirts, sweatshirts and accessories, according to reports by Glossy.
The shop marks the brand’s first own-brand physical retail project in the U.S. Currently, Drunk Elephant products are available to U.S. shoppers through the brand’s e-commerce platform, and through its exclusive U.S. retail partner Sephora.
The New York pop-up follows the brand’s previous ‘House of Drunk’ activation in London in October of 2018, boosting the brand’s U.K. launch at Space NK and Cult Beauty. That same year in November, Drunk Elephant celebrated an additional retail launch with Sephora Singapore.
Drunk Elephant’s sales reached $150 million in 2018, and experts predict that the brand could be worth around $1 billion. Recently, Drunk Elephant began working with investment banks Moelis & Co. and Financo LLC to explore a possible sale, sparking early interest from Unilever.
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