Eloquii opens new store in Atlanta, Georgia

By

Gabriella Lacombe

Published
Sep 19, 2019

Size-inclusive retailer Eloquii has opened its newest location in Atlanta, Georgia, located in the city’s Buckhead neighborhood. 

Situated in the Lenox Square shopping mall, the new 2,500 square-foot store marks the brand’s seventh location. Inside, shoppers will find a variety of the brand’s dresses, workwear, essentials, outerwear, separates and swim, as well as pieces from the brand’s collaborative collections, like its Spring collaboration with Jason Wu. 

Like Eloquii’s other locations, the Atlanta store will also offer the brand’s complementary styling program, which allows customers to sign up for one-on-one appointments, group styling sessions or stylist parties with Eloquii trend and fit experts in-store. 

"Our Atlanta customer has been asking us for a store since we relaunched Eloquii.com over five years ago,” said Mariah Chase, CEO of Eloquii.

“It took us some time to put all of the pieces together, so we are beyond thrilled with the opening of our Lenox Square location. We can't wait to get to know our Atlanta customers day-in, day-out, learn from her and develop long-lasting relationships with her."

Additional in-store bonuses include early access to new collections, exclusive in-store events, redeemable and earnable app-based rewards programs, and free two-day shipping on all online orders placed via iPads in the store.

The Atlanta location follows Eloquii’s opening of a permanent New York City location in SoHo this past May, as well as the announcement of an upcoming location in Pennsylvania’s King of Prussia shopping center later this fall. 

Founded in 2011 as part of The Limited, and relaunched online in 2014 as an independent direct-to-consumer brand, Eloquii’s growth is a testament to the power of the ‘size-inclusive’ brand, which markets itself as a category of apparel that is as on-trend and stylish as straight-sized clothing, and not a separate ‘plus-sized’ category relegated to a separate corner of the fashion world. 

Eloquii was acquired by Walmart in 2018. Today, in addition to its Atlanta location, the retailer currently operates stores in New York City, Washington D.C., Chicago, Detroit and Houston.