×
2 502
Fashion Jobs
MICHAEL KORS
Full Time Sales Supervisor - Scarborough Town Centre
CDI · Toronto
LULULEMON
Assistant Manager, Operations | Scarborough Town Centre
CDI · Toronto
LULULEMON
Assistant Manager, Operations | Lululemon Abbotsford
CDI · Abbotsford
NORDSTROM
Asset Protection - Security Ambassador - Pacific Centre
CDI · Vancouver
NORDSTROM
Asset Protection - Agent - Pacific Centre
CDI · Vancouver
AESOP
Retail Consultant | Eaton Centre
CDI · Toronto
TJX CANADA
Loss Prevention Customer Service Agent - Thunder Bay
CDI · Thunder Bay
WINNERS
Jewelry Consultant, Full Time, Winners & Homesense, Coquitlam
CDI · Coquitlam
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
ON RUNNING
Sales Representative
CDI · VANCOUVER
TAPESTRY
Sales (Bilingual) Supervisor i
CDI · Halton Hills
MICHAEL KORS
Gestionnaire Des Ressources Humaines – Canada/Human Resources Manager – Canada
CDI · Montreal
ESTEE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
TJX CANADA
Loss Prevention Store Investigator - Sudbury
CDI · Greater Sudbury
AESOP
Retail Consultant / Conseiller Aux Ventes- Aesop Vieux-Montreal
CDI · Montréal
ADIDAS
Senior Manager - Product Supply
CDI · Vaughan
TJX CANADA
Loss Prevention Store Investigator - Toronto
CDI · Toronto
LEVI'S
Full-Time Sales & Merchandising Supervisor, Levi’s®, Sherway Gardens, Canada
CDI · Toronto
TJX CANADA
Senior Attorney, Real Estate
CDI · Mississauga
TJX CANADA
Loss Prevention Store Investigator - London
CDI · London
TJX CANADA
Loss Prevention Store Investigator - Calgary
CDI · Calgary
TJX CANADA
Loss Prevention Store Investigator - Kelowna
CDI · Kelowna
By
Reuters API
Published
Jul 14, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Facebook and Instagram will invest over $1 billion in content creators

By
Reuters API
Published
Jul 14, 2021

Facebook Inc will spend $1 billion on social media creators through the end of 2022 in a fight for top talent announced in a week when TikTok became the first rival mobile app to hit 3 billion global downloads.




Facebook's investments will include bonus programs to pay creators who hit certain milestones on its apps, including photo-sharing service Instagram, and fund users to produce content, the company said.

The social media giant is opening its wallet to woo creators with major fan followings from platforms like Alphabet Inc's YouTube and short video app TikTok.

Multiple major tech platforms are on the offensive to attract and keep social media personalities with new payments and services.

TikTok has committed to spending $2 billion to support creators over three years. Snap Inc's Snapchat used to pay creators a total of $1 million per day to post popular short-form videos on its service and says it still distributes millions per month to support creators through its Spotlight program.

"With the 3 billion install milestone, TikTok is the fifth non-game app to join a tier that's historically been the exclusive domain of Facebook," said mobile insights firm Sensor Tower in a Tuesday report.

Facebook said its bonuses so far are by invitation only. On its main platform video creators and online gamers will receive a monthly bonus if they hit milestones like broadcasting a certain number of hours to earn Stars, a form of digital tipping that fans can use to pay their favorite creators during live-streamed videos.

Instagram's bonus programs will include incentives to use Reels, its copycat TikTok feature that showcases short-form video clips. Creators will earn money based on how their Reels videos perform, the company said.

© Thomson Reuters 2022 All rights reserved.

Tags :
Media