For its five-year anniversary, Fabletics debuts new and updated designs
today Sep 7, 2018
In celebration of the brand's five-year anniversary, Kate Hudson's Fabletics is launching new and restored designs with the help of the company's new design and merchandising team, hailing from Lululemon and Victoria's Secret. The brand announced plans for this milestone earlier this year.
The collection will include updated versions of the brand's most popular items, like the Cashel legging, in addition to all-new designs that will debut throughout the months to come; including the high-support, front-zipping Zoe bra. The Cashel legging, known for its PowerForm fabric and fold-over waistband, will debut in several new colors each month.
The brand also use the anniversary to debut a new fabric technology, SculptKnit. The seamless material is meant to be soft, supportive and flexible for high intensity workouts, and will appear in a variety of leggings, bras and tops.
The subscription-based activewear company initially launched on an entirely digital platform, and now has approximately 100 physical stores in the United States. The brand plans to expand Fabletics into the Philippines this fall, both online and in-store.
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