Jul 27, 2015
Gigi Hadid brings California cool to new Topshop campaign
Jul 27, 2015
Gigi Hadid has been revealed as the star of Topshop's new Autumn / Winter 2015 campaign.
The American model jetted to London to shoot the campaign with photographer Tyrone Lebon. The photos, styled by Topshop Creative Director Kate Phelan and shot against a stark backdrop, show her rocking a gorgeous array of ensembles ranging from the casual to the extremely glamorous. Leather skirts, fur jackets and killer stilettos are mixed up with plaid shirts and high-waisted denim for an eclectic, urban look.
"Gigi's effortless, Californian style, together with her strong social media presence, makes her the perfect ambassador for the Topshop brand," says the UK fashion brand, which is fast going global.
Owner Sir Philip Green adds: "Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts."
The high-street label has seen huge expansion over the past few years and is set to expand into Southeast Asian territories over the next year, with new store openings also planned for Panama, Germany, Canada, Australia, New Zealand and the Middle East. Gigi's new campaign will feature in stores, advertising, online and social media, globally.
Fashion's latest It Girl has seen her profile rising rapidly of late, and not just for her high-profile friendships with Kendall Jenner and Taylor Swift. The Californian bombshell is also the face of the Australian swimwear company Seafolly and recently starred in a racy Balmain campaign alongside her sister Bella.
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