×
2 366
Fashion Jobs
NORDSTROM
Assistant Manager - Asset Protection - Eaton Center
CDI · Toronto
NORDSTROM
Asset Protection - Agent - Heartland Town Center Rack
CDI · Mississauga
LULULEMON
Assistant Manager, Operations | Upper Canada Mall
CDI · Newmarket
AESOP
Part-Time Retail Consultant | Aesop Kitsilano
CDI · Vancouver
LULULEMON
Assistant Manager, Operations | Bower Place
CDI · Red Deer
SHISEIDO
Director, Human Resources
CDI · Markham
MICHAEL KORS
ft Sales Supervisor
CDI · Mississauga
ADIDAS
Senior Finance Manager, Commercial
CDI · Vaughan
ADIDAS
Director of Finance - Adidas
CDI · Vaughan
MICHAEL KORS
Full Time Sales Supervisor - Scarborough Town Centre
CDI · Toronto
LULULEMON
Assistant Manager, Operations | Scarborough Town Centre
CDI · Toronto
LULULEMON
Assistant Manager, Operations | Lululemon Abbotsford
CDI · Abbotsford
NORDSTROM
Asset Protection - Security Ambassador - Pacific Centre
CDI · Vancouver
NORDSTROM
Asset Protection - Agent - Pacific Centre
CDI · Vancouver
AESOP
Retail Consultant | Eaton Centre
CDI · Toronto
TJX CANADA
Loss Prevention Customer Service Agent - Thunder Bay
CDI · Thunder Bay
WINNERS
Jewelry Consultant, Full Time, Winners & Homesense, Coquitlam
CDI · Coquitlam
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
ON RUNNING
Sales Representative
CDI · VANCOUVER
TAPESTRY
Sales (Bilingual) Supervisor i
CDI · Halton Hills
MICHAEL KORS
Gestionnaire Des Ressources Humaines – Canada/Human Resources Manager – Canada
CDI · Montreal
ESTEE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
Published
Jan 13, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Global digital sales surpass $1 trillion this holiday 2021: Salesforce

Published
Jan 13, 2022

Consumers spent $1.14 trillion online globally and $257 billion in the U.S., compared to $1.1 trillion and $236 billion in 2020, setting a new record, according to Salesforce's 2021 Holiday Shopping Report. 

Global digital sales reach $1 trillion this holiday season: Salesforce - Heidi Fin


Consumers started shopping early, with 30 percent of global holiday sales completed by November 22, but closer to Christmas, we saw that 23 percent of global digital sales were placed between December 18 and December 31. Stores that offered curbside or in-store pickup options over the same time period captured 62 percent of these final global sales.

As consumers shopped online, social commerce continued to influence. Over the 2021 holiday season, four percent of global digital sales on a mobile device were made through a social media app and 10 percent of mobile traffic originated from consumers browsing through social networks. 

With holiday prices on the rise, the overall use of Buy Now, Pay Later (BNPL) services in the U.S. during the holiday season jumped 40 percent compared to 2020. Alternative payment forms, including PayPal, Apple Pay, and Google Pay, also increased by 15 percent year-over-year in the U.S.

In terms of what consumers were shopping for, luxury handbags had the highest year-over-year global growth with an increase of 45 percent in online sales. Home furniture and general footwear trailed closely behind, up 34 percent and 32 percent, respectively.

"Despite the lingering pandemic and countless obstacles such as supply chain logistics, low inventory, and fewer discounts, consumers flocked online to close out this holiday shopping season with a bang," said Rob Garf, VP and GM of Retail, Salesforce. 

Despite the ease of online shopping, physical stores still proved to be key throughout the shopping season. According to the report, 60 percent of global digital sales were influenced by brick-and-mortar – from generating to fulfilling demand.

"As we move into a new year, retailers must push their brands to platforms such as social, gaming, messaging, and the metaverse to engage shoppers where they are discovering and buying products. They must also double down on efforts to reimagine physical stores to support continually changing digital experiences.”

Copyright © 2022 FashionNetwork.com All rights reserved.