Goodhood launches own collection for first time

By

Sandra Halliday

Published
May 16, 2022

Retailer Goodhood has unveiled its own label for the first time with co-founders Kyle Stewart and Jo Swindle evolving from their carefully curated, global offering of menswear, womenswear and lifestyle products, to create their own clothing and accessories brand.

“Made with the quality, detailing and craftsmanship of the brands they love”, the Goodhood Worldwide label includes a range of premium tees, outerwear, sweats and accessories designed in-house. The company said the pieces refine “the idea of luxury living with an independent spirit and a unique vision of effortless style”.

The two were inspired by “the understated style of Goodhood’s global community with references from vintage sportswear, 90’s street culture and slacker art”.

The new offer comes in the form of a capsule collection through which Goodhood “hopes to speak to, and unite, their ever-growing community of misfits and outsiders via emotive graphics expressive of friendship, love and togetherness”.

Stewart said that “the garments we produce hope to become your wardrobe staples while sending messages of positivity into the world”.

They’re available now with prices ranging from £15 up to £130.