Greats Brand names Rachel Ulman the President/COO
Brooklyn-based footwear label Greats Brand on Tuesday announced that Rachael Ulman has joined the company as President and Chief Operating Officer. She assumed the role on November 14, 2016.
Ulman is an e-commerce veteran that led marketing and merchandising for MyHabit.com and recently worked at Amazon.com in a senior marketing and merchandising role. She also held senior roles at Walmart and McKinsey & Company. At Greats, she will manage the company’s finance, operations, digital marketing, and e-commerce technology sectors.
Founded by Greats CEO Ryan Babenzien, Greats is a Brooklyn-based sneaker brand that offers high designed footwear for an affordable price. The brand sells its sneakers direct to consumer in order to keep its prices affordable.
Greats launched a women’s sneaker collection in July 2016 and has partnered with brands Pyer Moss and Noah.
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