×
1 035
Fashion Jobs
CLINIQUE
Clinique Consultant - 18 Hrs - Kelowna, bc
CDI · Kelowna
OLD NAVY
General Manager -Toronto Premium Outlets - Halton Hills, on
CDI · Halton Hills
ESTÉE LAUDER COMPANIES
Operations Manager
CDI · Toronto
ESTÉE LAUDER COMPANIES
Manager, Supply Chain Finance
CDI · Markham
CLINIQUE
Associate Consultant - Clinique - Barrie, on
CDI · Barrie
ADIDAS
Manager, Platform Operations
CDI · Vaughan
ESTÉE LAUDER COMPANIES
Senior Solutions Business Analyst – Mes And Manufacturing Systems
CDI · Markham
CLINIQUE
Clinique - Consultant - Hbc, Park Royal, Vancouver, bc
CDI · Vancouver
CLINIQUE
Clinique - Consultant -Hudsons Bay - Montreal, qc
CDI · Montreal
CLINIQUE
Clinique - Consultant - Lasalle, Montreal , qc
CDI · Montreal
CLINIQUE
Clinique - Consultant -Hudsons Bay - Montreal, qc
CDI · Montreal
CLINIQUE
Clinique - Consultant - Hbc Bayshore in Ottawa, on
CDI · Ottawa
ADIDAS
Senior Financial Analyst, Adidas Brand
CDI · Vaughan
ADIDAS
Senior Financial Analyst, Adidas Brand
CDI · Vaughan
HUGO BOSS
Purchasing & Imports Administrator - Toronto
CDI · Ontario
ESTÉE LAUDER
Business Manager - Estee Lauder - Richmond, bc
CDI · Victoria
CLINIQUE
Associate Consultant - Clinique - Sarnia, on
CDI · Sarnia
CLINIQUE
Hrs - Clinique - Consultant at Hbc Bayshore, Ottawa, on
CDI · Ottawa
CLINIQUE
Clinique Consultant - 30 Hrs - Hudsons Bay Whiteoaks - London, on
CDI · LONDON
CLINIQUE
Clinique Consultant - 18 Hrs - Hudsons Bay Whiteoaks - London, on
CDI · London
CLINIQUE
Clinique Consultant - 39 Hrs - Montréal, qc
CDI · Montreal
ESTÉE LAUDER
Business Manager - Estée Lauder - Toronto, on
CDI · Toronto

Gucci and Tencent join forces

By
AFP-Relaxnews
Published
today Dec 2, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gucci is teaming up with the tech giant Tencent to expand its digital offering.


Gucci - Spring-Summer2020 - Womenswear - Milan - © PixelFormula



The luxury Italian fashion brand and the Chinese conglomerate known for social networks such as QQ and WeChat are partnering on a native content project, WWD reports.

Together, the duo will "establish a framework that will stimulate innovation and leadership in digital strategies spanning the Internet of Things, Artificial Intelligence, Data Science, Smart Retail, Content Generation and Digital Thought Leadership," WWD has learned, with Martin Lau, president of Tencent, saying: "Through this collaboration with Gucci, we will jointly build exceptional experiences for Gucci's community, conveying Gucci's fashion sensibility and contemporary aesthetics to Chinese consumers."

In October, the companies launched a series of short films titled ‘Gucci Inspiration Map' that featured multiple international stars and Gucci ambassadors, ranging from the Chinese actress and singer Chris Lee and the actor Wu Lei to Lady Laura Burlington, Countess of Burlington. According to WWD, the series has racked up over 64 million views on Tencent video and Gucci platforms in China so far.

Other luxury brands such as Burberry, Longchamp and Michael Kors have also invested heavily in Chinese social media platform experiences such as WeChat mini-programs over recent years.
 

Copyright © 2019 AFP-Relaxnews. All rights reserved.