Guess launches Fall 2019 Guess Eco collection
Los Angeles-based brand Guess has launched a new fall collection of eco-friendly apparel.
According to the brand, the Fall 2019 collection of Guess Eco men’s and women’s denim features six styles and washes made with water-saving techniques.
The key element of the collection’s green production, however, is the use of fiber company Lenzing’s ‘tencel lyocell’ with ‘refibra’ technology -- a material made from upcycled cotton and derived from responsibly managed forests protected from illegal forest management practices.
Women’s denim styles include the 1981 Skinny and Sexy Curve silhouettes, which join the brand’s other eco-friendly apparel including t-shirts and tanks made with 100% organic cotton, as well as knit tops and dresses made with Lenzing fiber.
For men, the new collection features ‘Eco Luxe’ slim tapered denim jeans in light-to-medium washes along with ‘Super Skinny’ and ‘Skinny’ silhouettes.
Launched in 2016 in the brand's European market, the Guess Eco collection is now available globally every season. Guess said the newest collection supports its sustainability goal to develop 25% of its denim and source 20% of its materials, according to its Guess Eco guidelines by 2021.
“Guess Eco started as a grassroots initiative from our sustainability and product design teams, and has quickly grown into an important company initiative,” said Carlos Alberini, chief executive officer of Guess Inc.
“Our promise is to make a conscious effort to offer high-quality products designed with the environment and our communities in mind.”
The release follows the brand’s announcement of its latest sustainability plan and goals in a report published earlier this month.
This past August, the brand reported a 5.8% increase (8.8% in constant currencies) in second-quarter revenues, thanks to boosts within its European market and in its American wholesale channel. The brand’s total net revenue for the second quarter ended August 3, 2019, came to $683.2 million, up from $645.9 million in the prior-year period.
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