Guess partners with J Balvin for 'Guess Vibras' merchandise line

Iconic U.S. fashion brand Guess has teamed up with Latin Grammy award winner J Balvin for a 7-piece merchandise capsule collection.

Dubbed 'Guess Vibras', the limited-edition line was inspired by the artist's 'Vibras' album, and his personal style, according to a press release.

“My partnership with Guess, a brand that has strong roots in the Latin community, not only aligns with my personal brand, but with my community and fanbase as well,” said Balvin.

The capsule includes vibrant colours, as seen in the tie-dye hoodie and t-shirt, as well as a colour-blocked denim jacket and classic black and white long-sleeve shirt, the latter splattered with a logo that reads 'Guess Vibras International Tour' across the back.

Tour caps and a multi-coloured fanny packs made with a checkerboard guitar strap make up the accessories on offer. For the collection, a specific Guess x J Balvin Vibras triangle logo also appears on the concert merchandise and accessories.

“Working with Balvin we were able to tap into the energy of the 'Vibras' album, creating a special capsule transcending music into fashion,” said Nicolai Marciano, Director of Brand Partnerships. 

“The product inspiration and bold colours came from both the Guess graphic archive and the 'Vibras' album artwork, finding alignment in both brands to offer something unique to the fans.”

Guess Vibras is set to launch September 19 coinciding with J Balvin's tour. It will be sold at select Guess stores near concert locations ahead of each performance.