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Published
May 21, 2017
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HSN hires Jeff Askenas as SVP of Beauty

Published
May 21, 2017

HSN announced this month the appointment of Jeff Askenas as Senior Vice President of Beauty, effective May 30. He will replace Alicia Valencia, who parted ways with the company in March to join Pat McGrath as Global General Manager.
 


Askenas brings decades of merchandising experience to HSN. He began his career in the beauty industry at Rich’s Department Store in 1982, and served in senior merchandising roles at JCPenney, Ulta, Skinstore.com and most recently at Kohl’s, where he served as VP, Divisional Merchandise Manager.
 
At Kohl’s, Askenas led the beauty team as it added 30 new brands, including Pur Minerals, Essie and Christie Brinkley Authentic Skin Care among others, and enhanced Kohl’s beauty offering at its stores.

The appointment of Askenas will follow the departure of CEO Mindy Grossman on May 24, 2017. Grossman is stepping down to assume a leadership position at another company.
 
In addition, HSN this month reported a 4% decrease in first quarter net sales and a decrease in net income to $21.2 million.

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