HanesBrands brings 'DreamWire Bra' underwire innovation to Bali brand

By

Gabriella Lacombe

Published
Feb 7, 2020

HanesBrands is bringing the comfort innovation of its DreamWire bra to its third brand with the launch of the 'BaliOne Smooth U DreamWire' collection.

Made with an encased and cushioned underwire design that doesn't poke or dig into the wearer, the new collection features adjustable stretch straps, a stitch-free neckline, and provides more coverage for full-figured women, offering sizes up to 42DD. The debut collection comes in four colors -- white, nude, black and lavender -- as well as two fashion colors: 'blue whimsy' and 'blackberry jam'. 

The 'DreamWire' design was previously introduced to Hanesbrand's Hanes and Maidenform brand bras in 2019, with Hanes’ 'No Poke No Pinch DreamWire T-shirt bra' becoming one of the top-ten best-selling styles within the brand’s bra assortment and the Maidenform 'Love the Lift DreamWire Push-Up bra' becoming one of the brand’s top-ten styles just weeks after launch.

“Building on the success of Hanes and Maidenform, Bali’s line extension continues to deliver on the company’s Innovate to Elevate strategy by providing imitate apparel that caters to the specific needs of all women,” said Maria Teza, HanesBrands’ vice president and general manager for bras, including Bali intimate apparel.

“We are excited to provide solution-driven technologies with styles made to create the perfect combination of versatility, support and comfort.”

Bali One Smooth U DreamWire retails for $44 and is available nationwide in Kohl’s, Macy’s, J.C. Penney and other department stores, as well as online at onehanesplace and Amazon.

In addition to Hanes, Maidenfiorm and Bali, HanesBrands also operates as the parent company of Champion and Wonderbra, among other brands.