Hard Rock partners with The Hundreds for capsule collection
today Oct 17, 2019
Cafe chain Hard Rock International is partnering with streetwear brand The Hundreds for an exclusive line of co-branded merchandise.
The capsule offers a variety of vintage items including tees, pullover sweatshirts, a denim jacket, hats, pins and a shot glass set, as well as the co-branded
‘Save the Planet’ sustainable t-shirt, which recycles the equivalent of five plastic bottles for each shirt produced, according to a press release. Prices range from $20 for a pin to $139 for the denim jacket.
"This partnership with The Hundreds is exciting for the Hard Rock brand, as it provides a great opportunity to combine the musical influence our fans love with the vintage streetwear style The Hundreds is known for producing," said Stephen Judge, president of cafe operations at Hard Rock International.
"Not only is the merchandise stylish, but the sustainable methods used to produce the limited-time tee is a great way for us to bring our 'Save the Planet' motto to life in a fun way that allows our fans to look good and feel better after making the purchase."
The collection is available at The Hundreds' Los Angeles location, and online at www.thehundreds.com and at Hard Rock's newly launched online shop, www.shop.hardrock.com.
The collaboration follows The Hundreds first-ever fashion show, which took place in Los Angeles on October 13. In honor of Los Angeles officially recognizing Columbus Day as Indigenous Peoples’ Day on October 14, The Hundreds released a collaboration with four indigenous-owned brands, which was put on display at the fashion show.
Prior to Hard Rock, The Hundreds previously partnered for a capsule collection with fellow streetwear brand, Chinatown Market.
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