×
2 389
Fashion Jobs
NORDSTROM
Asset Protection - Agent - Rideau Centre
CDI · Ottawa
TJX CANADA
Program Manager - Business Planning 1
CDI · Mississauga
WINNERS
Jewelry Consultant, Full-Time, Winners & Homesense, Metrotown
CDI · Burnaby
ESTÉE LAUDER
Associate Consultant - Clinique - Nanaimo, bc
CDI · Nanaimo
ESTÉE LAUDER
Associate Consultant - Clinique - Toronto, on
CDI · Toronto
ADIDAS
IT Service Manager
CDI · Brantford
MICHAEL KORS
Stock Manager
CDI · Richmond
MICHAEL KORS
Superviseur Des Ventes st-Bruno/Sales Supervisor pt- st-Bruno
CDI · San Bruno
MICHAEL KORS
Sales Supervisor - Toronto Eaton Centre
CDI · Toronto
MICHAEL KORS
Full-Time Sales Supervisor, Halifax
CDI · Halifax
MICHAEL KORS
ft Sales Supervisor (Square One Mississauga)
CDI · Mississauga
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
MICHAEL KORS
ft Sales Supervisor - mk Upper Canada (Newmarket)
CDI · Newmarket
MICHAEL KORS
Sales Supervisor
CDI · Edmonton
MICHAEL KORS
Sales Supervisor
CDI · Burlington
MICHAEL KORS
Superviseur Des Ventes Dix30/Sales Supervisor ft- Dix30
CDI · Brossard
ESTEE LAUDER
Associate Consultant - Clinique - Saskatoon, sk
CDI · Saskatoon
ESTEE LAUDER
Associate Consultant - Clinique - Halifax, ns
CDI · Halifax Regional Municipality
ESTEE LAUDER
Quality Operations Manager
CDI · Toronto
ESTEE LAUDER
Associate Consultant - Clinique - Burlington, on
CDI · Ontario
MICHAEL KORS
Superviseur Des Ventes (Troisième Clé) /Sales Supervisor (Third Key)
CDI · Pointe-Claire
MICHAEL KORS
mk-Sales Supervisor
CDI · Vaughan
Published
Mar 3, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Herbal Essences links with Kew Gardens to boost plant species survival

Published
Mar 3, 2020

As ‘authentic’ link-ups with bodies focused on conservation projects become more and more popular, Procter & Gamble has forged a partnership with London's Royal Botanic Gardens, Kew.


Herbal Essences


The consumer products giant has linked with Kew via the global Herbal Essences brand and said this week that the partnership between the two is designed to “help save 20 endangered US plant species from extinction in 2020”. 

Debuting at SXSW (assuming that event goes ahead as planned in the face of the coronavirus outbreak) on March 13, Herbal Essences “will make this pledge to raise awareness and inspire others to act on the critical issue of plant biodiversity loss,” it said.

P&G added that some plants are becoming extinct faster than animal species are but that they get less attention. “Plants underpin all life on earth, providing the oxygen we breathe and the food we eat – they’re the backbone of the world’s ecosystems. The unfortunate reality is that due to a cognitive bias, people are wired to overlook plants, a phenomenon called plant blindness, and thus, plant extinction is often not addressed,” it explained. 

“Based on a study from the Royal Botanic Gardens, Kew and Stockholm University, plant biodiversity loss is the biggest missed issue of the last decade with experts predicting that one in five plant species are at risk of annihilation. This means that plants are going extinct two times faster than animals”.

The plants under threat that the new partnership wants to save include the Venus Fly Trap, Blue Ridge Huckleberry and Douglas Clover. Kew’s Millennium Seed Bank is working with partners like the Center for Plant Conservation in Escondido, California, to help conserve seeds from these species. 

The SXSW event will feature a 60-minute panel discussion including representatives from Kew Gardens, the World Wildlife Fund, and writer Tatiana Schlossberg.

As of March 13, the company said everyone can get involved and act against plant extinction. Consumers can log on to @HerbalEssences on Instagram and make a pledge to live a more sustainable life by choosing one of 20 habit changes.

Copyright © 2022 FashionNetwork.com All rights reserved.