Holt Renfrew launches cannabis collection with Tokyo Smoke
today Nov 5, 2019
Canadian luxury retailer Holt Renfrew has launched an exclusive cannabis accessories collection for the holidays with fellow Canadian cannabis brand, Tokyo Smoke.
The collection includes two special edition products - the Catch All Tray and the Storage Jar - both featuring Holt Renfrew's Holiday Toile print, inspired by a winter wonderland.
The special edition products will be available alongside a curated selection of Tokyo Smoke's best selling design and fashion forward accessories, in Holt Renfrew in both Toronto and Vancouver.
"This collaboration was an incredible opportunity for two seemingly diverse worlds to collide—Tokyo Smoke as a newcomer in the nascent legal recreational cannabis industry, and Holt's as an established and highly esteemed fashion retailer," said Berkeley Poole, VP & creative director, Tokyo Smoke Brands, in a news statement.
"We share a love for design, beauty and luxury in every experience. This collaboration allows us to introduce Tokyo Smoke to consumers in a way that sparks interest and curiosity. Our chic accessories will make any home warmer this season, perhaps for new customers who may not have considered cannabis as part of their holiday celebrations in the past."
While an exclusive cannabis collection is a first for Holt Renfrew, luxury department store chain Barneys New York has previously shown interest in the area.
Earlier this year, it opened a luxury cannabis lifestyle and wellness concept store - The High End - on the fifth floor of its Beverly Hills flagship.
The Vancouver Holt Renfrew pop-up, located at 737 Dunsmuir Street, opened on Friday, while the Toronto's Yorkdale Shopping Centre pop-up, located at 3401 Dufferin St., opened Saturday.
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