After two rather complicated years, Hugo Boss (Valentino Fashion Group) states its medium-term objectives.

www.hugoboss.com

During a shareholder meeting, which took place on June 21st, boss Claus-Dietrich Lahrs, recalled his future priorities: tight distribution, better positioning of different ranges and internationalisation.

Supporting figures outline the aimed route towards 2015. In five years, sales revenue should be 2.5 billion Euros, versus 1.6 billion in 2009. During this same period, profits before tax, interest and depreciation could more than double to reach 500 million.

Sales in Europe should gain 54% of total global sales in comparison to a current level of 70%. China heaves itself up to the podium of most important market for the label. Also, sales from their own outlets (e-commerce, shops and shop-in-shops) could move from one third to 48% of total sales.