×
1 059
Fashion Jobs
OLD NAVY
General Manager -Toronto Premium Outlets - Halton Hills, on
CDI · Halton Hills
ESTÉE LAUDER COMPANIES
Operations Manager
CDI · Toronto
ESTÉE LAUDER COMPANIES
Manager, Supply Chain Finance
CDI · Markham
CLINIQUE
Associate Consultant - Clinique - Barrie, on
CDI · Barrie
ADIDAS
Manager, Platform Operations
CDI · Vaughan
ESTÉE LAUDER COMPANIES
Senior Solutions Business Analyst – Mes And Manufacturing Systems
CDI · Markham
CLINIQUE
Clinique - Consultant - Hbc, Park Royal, Vancouver, bc
CDI · Vancouver
CLINIQUE
Clinique - Consultant -Hudsons Bay - Montreal, qc
CDI · Montreal
CLINIQUE
Clinique - Consultant - Lasalle, Montreal , qc
CDI · Montreal
CLINIQUE
Clinique - Consultant -Hudsons Bay - Montreal, qc
CDI · Montreal
CLINIQUE
Clinique - Consultant - Hbc Bayshore in Ottawa, on
CDI · Ottawa
ADIDAS
Senior Financial Analyst, Adidas Brand
CDI · Vaughan
ADIDAS
Senior Financial Analyst, Adidas Brand
CDI · Vaughan
HUGO BOSS
Purchasing & Imports Administrator - Toronto
CDI · Ontario
ESTÉE LAUDER
Business Manager - Estee Lauder - Richmond, bc
CDI · Victoria
CLINIQUE
Associate Consultant - Clinique - Sarnia, on
CDI · Sarnia
CLINIQUE
Hrs - Clinique - Consultant at Hbc Bayshore, Ottawa, on
CDI · Ottawa
CLINIQUE
Clinique Consultant - 30 Hrs - Hudsons Bay Whiteoaks - London, on
CDI · LONDON
CLINIQUE
Clinique Consultant - 18 Hrs - Hudsons Bay Whiteoaks - London, on
CDI · London
CLINIQUE
Clinique Consultant - 39 Hrs - Montréal, qc
CDI · Montreal
ESTÉE LAUDER
Business Manager - Estée Lauder - Toronto, on
CDI · Toronto
CLINIQUE
Clinique Consultant- Southcentre - Calgary, ab
CDI · Calgary

Italy’s make-up and men's beauty products a hit in USA

By
Ansa
Translated by
Nicola Mira
Published
today Aug 21, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In 2016, the USA was the third-largest foreign market for made-in-Italy beauty products, after France and Germany, generating cosmetics exports worth €406 million, up 24.4% compared to 2015. Beauty product exports to the USA accounted for 87.6% of all of Italy’s cosmetics exports to the NAFTA area, which also includes Canada and Mexico.


Ansa


Italian make-up products are big in America
According to 2016 figures provided by Cosmetica Italia at the Cosmoprof North America trade fair, held at the Mandalay Bay Convention Center in Las Vegas with the same successful format which show organiser BolognaFiere has exported worldwide, Italian make-up is a best-seller on the US market. Italian make-up exports to the USA are worth over €106 million, equivalent to 27% of Italian beauty exports to the country.

Besides make-up, Italian fragrances are also highly popular in the USA, with exports for €97 million, and so are body care products, worth over €95 million in exports and up 50.5% over the previous year. Specifically, the strongest growth rate was posted by men's cosmetics - a worldwide macro trend - with shaving products topping the best-seller list, while also foundations, skincare creams, soaps, nail products and toothpaste performed strongly.

The Las Vegas event, one of North America's and the USA's major cosmetics fairs, was attended by 47 Italian manufacturers, 14 of them grouped together in the Professional Beauty area and all supported by Cosmetica Italy, the national cosmetics industry association.

"While global [cosmetics] demand grows by just over 4% - said Fabio Rossello, the President of Cosmetica Italia, speaking at Cosmoprof North America - Italian exports rose by more than 12%. On the US market too, the growth rate of Italian cosmetics producers is stronger than domestic demand. (...) A well-structured product range, customer service that's always reliable and flexibility are the elements that have made [our] companies stand out over the years. Recent studies on the cosmetics industry have also shown [they have] a consolidated financial statement position that is much more positive than the national average, proof that their business health isn't haphazard, with a solid medium term perspective."


Ansa


How much are the Italian and European cosmetics industry worth?
In 2016, the revenue of the Italian cosmetics market was €10.5 billion. The beauty industry accounts for 0.6% of the total value of the wealth produced in the country, and its exports are 1.0% of Italy's total exports. Sales abroad play an essential role, with exports growing by more than 12% (equivalent to €4.3 billion), producing a trade surplus of €2.3 billion.

The Italian cosmetics industry in its broadest sense, from ingredients to packaging and finished products, is worth more than €15 billion, and its estimated growth in 2017 will be 4.5%.

This makes Italy Europe's fourth-largest beauty market after Germany, the UK and France, while Europe as a whole remains the world's largest aggregate market, worth €77 billion.

Copyright © 2019 ANSA. All rights reserved.