×
2 781
Fashion Jobs
LEVI'S
Levi's Store, pt Sales & Merchandising Supervisor, Rideau Centre, Ottawa, on
CDI · Ottawa
NORDSTROM
Asset Protection - Agent - Willowbrook Mall Rack
CDI · Langley
NORDSTROM
Position Asset Protection Agent - Heartland Town Center Rack
CDI · Mississauga
NORDSTROM
Asset Protection - Security Ambassador - Deerfoot Meadows Rack
CDI · Calgary
NORDSTROM
Asset Protection - Security Ambassador - Ottawa Train Yards Rack
CDI · Ottawa
NORDSTROM
Asset Protection - Agent - Yorkdale
CDI · Toronto
NORDSTROM
Asset Protection - Security Ambassador - Eaton Centre
CDI · Toronto
ESTÉE LAUDER
le Labo Field Executive Sales Manager
CDI · Toronto
L'OREAL GROUP
Education Project Coordinator
CDI · Montréal
TJX CANADA
Loss Prevention Store Investigator
CDI · Calgary
LEVI'S
Levi's Sales And Merchandising Supervisor, Part-Time, Toronto Eaton Centre, Toronto, on-1
CDI · Toronto
L'OREAL GROUP
Business Consultant
CDI · Vancouver
NORDSTROM
Asset Protection Coordinator - Pacific Centre
CDI · Vancouver
ESTÉE LAUDER
Field Executive Training Manager- Tom Ford Beauty, Kilian Paris, Frederic Malle
CDI · Toronto
TJX CANADA
Learning & Development Manager, Business Relationships
CDI · Mississauga
TJX CANADA
Winter Term Finance Analyst cO-Op
CDI · Mississauga
NORDSTROM
Asset Protection - Agent - Sherway Gardens
CDI · Toronto
NORDSTROM
Asset Protection Coordinator - Yorkdale
CDI · Toronto
ADIDAS
Sales & Territory Marketing Manager
CDI · Calgary
ADIDAS
Senior Finance Manager, Accounting & Payables
CDI · Vaughan
NORDSTROM
Asset Protection - Agent - Deerfoot Meadows Rack
CDI · Calgary
WINNERS
Full-Time Jewelry Consultant, Winners & Homesense, Coquitlam
CDI · Coquitlam
Published
Jul 9, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

ITV launches shoppable content, Boots is first partner

Published
Jul 9, 2021

Shoppable content has taken a step forward in the UK with the largest commercial TV network — ITV — launching into the segment and Boots signing up for its inaugural partnership deal.


ITV



It’s part of a wider trend for live-stream shopping and means we’re likely to see more broadcasters getting in on the act in the future.

The company will allow viewers who have an enabled LG TV to shop content seen in certain programmes directly from the screen, and one of the programmes that’s very geared up to product placement — Love Island on ITV2 — will be the launchpad.

Following the link-up with Boots, ITV is also talking to other potential partners for further launches throughout this year.

ITV said there’s a gap in the market that it has identified and Bhavit Chandrani, Director Digital and Creative Partnerships, said this is “a unique commercial opportunity and the next natural step in what we can offer to brands”. He added that Love Island has been a “fantastic platform for innovation in how we work with commercial partners over the past few years and is the perfect show to introduce shoppable TV before we roll it out across other programmes”.

It’s a first-of-its-kind development for Britain, although LG TVs already have this functionality in the US. The interactive system uses tech from contextual product discovery specialist The Take. It’s built into LG television sets and into the remote control units with all sets from this year carrying the system, while those from the last two years can be upgraded to enable live-stream shopping.

The technology identifies and tags relevant products while any shows are airing and viewers who’ve opted in are notified of their availability. Those taking the bait can choose to view more info via the remote control unit, then make a purchase via the brand’s website or get a link sent to their smartphones.

Viewers can also be in the driving seat and can initiate the shopping interface whenever they want.

Copyright © 2021 FashionNetwork.com All rights reserved.