Jamie Foxx's Privé Revaux eyewear launches at Express

By

Cassidy Mantor

Published
Apr 25, 2018

Affordable eyewear line Privé Revaux, founded by Jamie Foxx, Hailee Steinfeld and Ashley Benson, is expanding its distribution network through a partnership with Express.

Privé Revaux's Express line will include handcrafted trend-right frames from the brand's core collection as well as the newly launched Icon collection. Optical lenses featuring anti-blue light technology will also be included in the in-store assortment for Express.

David Kornberg, Express President and CEO, said in a statement, "We are dedicated to providing our customer with the widest assortment of innovative, fashion-forward merchandise and this partnership is a continuation of that commitment."

Privé Revaux offers 100 different frames at a $30 price point. Frames are named after style archetypes such as the Artist, the Boss and the Godfather.

David Schottenstein, CEO and founder of Privé Revaux said that the company is "committed to making fashion accessible."

The company operates a flagship in New York as well as twelve branded kiosks in the US and one in Mexico. The brand is also sold at Nordstrom and American Eagle Outfitters. Online partners include Amazon and Zalando, and the brand also maintains partnerships with Princess Cruises and the Ritz Carlton.

Privé Revaux will launch at 50 Express stores in the US this week, as well as online through Express' e-commerce site.