Jeffree Star Cosmetics launches in France

By

Robin Driver

Published
Nov 6, 2018

Makeup artist and internet personality Jeffree Star was in Paris on Saturday to promote the launch of his cosmetics brand in France, where it will be available exclusively at beauty chain Marionnaud.
 

French consumers will now be able to purchase in Jeffree Star Cosmetics products select Marionnaud locations, as well as on the retailer’s website, where customers can find a selection of the brand’s liquid lipsticks, lip liners, eye palettes and highlighters, among other top-selling products.
 
Prices range from 14.19 euros for a Velour Lip Scrub to 57.99 euros for an eight-piece Mini Velour Liquid Lipstick Bundle.

Star created his eponymous cosmetics brand in 2014, when he launched three liquid lipsticks called “I’m Royalty”, “Redrum” and “Royalty”,  he success of which established matte liquid lipsticks as the label’s core products.
 
The brand’s offering was soon expanded to include new lip products, the “Skin Frost” line of highlighters, and the “Beauty Killer” and “Androgyny” eye palettes, the latter of which sold out almost instantly when it launched in 2017. This success was repeated more recently by the 18-color “Blood Sugar” eye palette which also sold out rapidly upon release.
 
Currently the brand offers a range of over 80 different products and continues to announce new releases regularly.
 
Jeffree Star first rose to fame on YouTube where his channel managed to rack up more than 5 million in under two years.
 
To celebrate the launch of his brand in France, Star met fans in an event hosted at Marionnaud's Champs-Elysées store over the weekend.