Joe Fresh launches collection for newborns

Canadian retailer Joe Fresh is growing its product offering with a “small” collection. The Toronto-based fashion retailer has introduced a baby collection to the company's clothing range.

Dubbed 'Joe Fresh Sprout', the collection offers newborn essentials sized 0 to 12 months including short sleeve bodysuits, bottoms, sleepers, sweaters and bibs. Items come in fun prints and colours, and include slogans like 'Little Work of Art' and “Artist in Training”.

The collection is also made with 100 percent soft cotton, is machine washable, and features button snap closures for easy diaper changes.

Outfit bundles will also be exclusively available online, offering online shoppers an enticing price point.

The company currently offers a range of products for men and women including in extended sizes, as well as collections for kids.

Founded in 2006, Joe Fresh products are available in more than 1,450 retail locations across Canada including in over 350 Loblaw locations, 1,100 Shoppers Drugmart locations, 11 freestanding Joe Fresh stores and JoeFresh.com. The brand is equally available internationally through local partners in the Philippines and the United States.

Joe Fresh launches collection for newborns

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