Jos. A. Bank names new marketing chief
today Oct 29, 2019
Men’s retailer Jos. A. Bank announced the appointment of Matt Repicky as chief marketing officer, on Monday.
“Matt is a proven marketing leader who has shifted consumer perceptions around brand purpose and championed strategic changes in advertising to generate greater awareness, drive revenue and increase customer acquisition,” said brand president, Mary Beth Blake.
“His experience and expertise will positively impact the speed and quality with which we are able to execute against our mission of being the preferred menswear destination that helps men feel their best so they can do their best work.”
Repicky has more than 20 years of experience building and transforming leading consumer, fashion and e-commerce brands.
Most recently, he served as chief marketing officer at Genexa, an early stage growth company focused on making cleaner over-the-counter medicines. Prior to Genexa, he spent four years at toy company Mattel, as head of global brand marketing for Barbie.
Previously, he worked at Amazon, in its NYC fashion division, for the off-priced business MyHabit, and also held a leadership role at fashion company The Jones Group.
“The Jos. A. Bank brand blends a deep heritage of craftsmanship with the latest performance innovations to deliver superior quality clothing in a highly service oriented environment. I am energized by the opportunity to join the team as we elevate our brand promise, broaden our reach and increase our relevance among a wide range of consumers,” said Repicky.
Parent company Tailored Brands, Inc. reported decreases in sales and earnings for its second quarter, last month.
Comparable sales decreased across the company’s retail banners, including at Jos. A. Bank, where they declined 3.3 percent.
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