Justice relaunches with collection, online store

By

Jennifer Braun

Published
Apr 27, 2021

Under new management, tween retailer Justice is making a return with the launch of its spring collection on shopjustice.com. 

Launched by Justice Brand Holdings LLC, the collection debut coincides with the introduction of a new online shopping experience. 

"We are very excited to bring the Justice brand and products back to our customers,” said Brad Hollo, SVP of marketing & ecommerce.     

“We have a strong connection to our customer and have been working hard over the past months to bring both Mom and girl the assortment, quality and experience they expect and are looking for from Justice. With our new website, we have made shopping for her favorite styles and products even easier."

This initial release features an assortment of apparel and accessory products. Meanwhile, the brand is expected to launch new product categories, including unexpected accessories, tech, home, and more.

"Our goal is to create the best shopping experience with the best products for the tween girl, while also expanding Justice's reach and footprint," added Ralph Gindi, co-founder of Bluestar Alliance. 

“Shopjustice.com is our opportunity to speak directly to our consumer and is an important channel to easily reach our dedicated customer, and mom, where she is already shopping – while providing the latest on trend products across a wide variety of categories.”

Ascena Retail Group sold the intellectual property, e-commerce business and other assets of its Justice brand in November. The move was part of the New Jersey-based groups efforts to emerge from Chapter 11 bankruptcy.

The Justice brand, formerly Limited Too, joined Ascena in 2009. Before the store closures, it operated over 826 specialty retail and outlet stores.

Justice was sold to the entity formed by Bluestar Alliance LLC for a total of approximately $90 million. Bluestar's portfolio includes brands like Bebe, Brookstone, Hurley, Catherine Malandrino, Kensie Girl and Limited Too, among others.