Kandi Burruss launches cosmetics brand

By

Gabriella Lacombe

Published
Jul 23, 2019

Entrepreneur, Grammy Award-winning songwriter, and 'Real Housewives of Atlanta' television star, Kandi Burruss, has launched 'Kandi Koated', a luxury cosmetics line.

The line offers a range of concealers, illuminators, blushes, bronzing powders, lip products, lip and eye pencils, eye shadow and liquid palettes, in a variety of colors for daytime and evening looks. Prices for individual items range from $18 to $32, with bundles available between $105 and $111.

According to a press release, the celebrity founder built the line to support diversity and promote inclusivity within the beauty world.

"People come from all walks of life," Burruss said. "They are not only a rainbow of shades, hues, and colors but also identities. The collection's color palette ranges from deep espresso and bright, bold reds and purples, to brilliant metallics and buttery nudes. This allows anyone to experiment and celebrate their beauty in the ways that work best for them."

At first launch, one of the line’s stand-out products is ‘Authentic,’ a limited edition, matte-red lipstick from the collection's Pretty Powerful line.

Kandi Koated cosmetics are cruelty-free with paraben-free, gluten-free, and vegan options available. The brand boasts an e-commerce platform, KandiKoated.com, and has created a network of 'Kandi Koated Consultants’, or consumers-turned-ambassadors for the brand who can arrange to host ‘Bedroom Kandi Boutique Parties’ to market products to friends and neighbors, in a direct-selling model similar to Avon.

The line marks the latest in celebrity-backed beauty endeavors announced this year, including Lady Gaga’s Haus Laboratories and Amber Valletta’s six-piece capsule makeup and skincare collection, made in collaboration with German beauty retailer, Douglas Beauty.