Kidpik subscription box launches new basics website

By

Cassidy Mantor

Published
Aug 24, 2017

All-girls subscription box business Kidpik has launched a new website where parents can purchase multiples of basics separates to supplement their style box delivery.

The website will sell "must have" tops, bottoms, dresses, skirts, pants, active wear, sweaters, shoes, and sneakers. In addition to garment dyed bright colors, navy, grey and white will be sold to supplement school uniform dressing. Discounts are given for purchases of multiple items.

According to Kidpik CEO Ezra Dabah, the basics category will complement Kidpik's fashion collection. Dabah explained, "Basics are an essential part of a girl's wardrobe."

Kidpik launched last year as an exclusively girls focused subscription box. The service offers girls sizes 4-14 high quality fashion apparel, footwear and accessories. Unlike many adult subscription styling services, there is no styling fee.

Each box contains seven pieces that can be combined to make two to three looks. Girls can fill out a style profile online to have boxes sent that fit into classic, girly, trendy or active looks. They can keep the product for a week without paying for it until they are sure they intend to keep it.

The new basics website will allow parents to go online and order additional pieces based on items liked in the box. Basics prices start at $5.50. The top price point online is $36.50 for a pleather moto jacket. Parents are being encouraged to use the site to "stock up".

Parents can choose the frequency of delivery for their Kidpik from monthly to quarterly. According to Kidpik, the average box costs $89. Each item hits an average price point of $12. All product is designed and manufactured through the Kidpik label.