KVD Vegan Beauty enlists Instagram-famous cat for new campaign

By

Jennifer Braun

Published
Mar 10, 2020

KVD Vegan Beauty has enlisted an Instagram-famous cat as one of its global faces for the launch of the 'Cat Eyes For All' campaign.

Launching this March, the campaign highlights KVD Vegan Beauty's award-winning waterproof liquid eyeliner - dubbed 'Tattoo Liner' - as the product enters its 10th birthday year, along with volumizing Go Big or Go Home Mascara.

Coby the Cat (@CobytheCat), internet-famous for his natural "winged eyeliner" memes, will join four other new brand models including makeup artist, Fanny Maurer, as well as Chloé Nguyen and Carmen Lee Solomons.

"We couldn't be more excited to kick of Spring 2020 with a campaign celebrating our brand's first vegan product and our #1 Sku – Tattoo Liner, a globally award-winning liquid eyeliner - which turns 10 this year,” said Kelly Coller, KVD Vegan Beauty VP of global marketing and PR.

“This campaign is one of my all--time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about. We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All." 

Formerly known as Kat Von D Beauty, KVD Vegan Beauty has gained a reputation as a go-to brand for cruelty-free cosmetics, with a focus on long-lasting formulas. 

Kat Von D announced earlier this year that she was stepping down from her role at the company to focus on other projects.

She left her business partner, the conglomerate Kendo, as the company’s sole owner.