Levi's and Bloomingdale's to host Grammys Weekend pop-up

By

Cassidy Mantor

Published
Jan 22, 2018

Levi's is opening two Grammys themed pop-ups offering experiential retail, exclusive music tour-themed merchandise, limited-edition product, and artist collaborations across men's, women's and children's categories.

Customers can personalize their Levi's Trucker Jackets at the pop-ups in NY and LA with exclusive music-inspired patches featuring catchphrases such as "Blue Jean Baby" and "I Only Party With The Best." Customers will be treated to in-store activations and events, product customization, artist collections and limited-edition product across categories.

Levi's is opening the pop-ups in partnership with Bloomingdale's to celebrate Grammys Weekend. Kevin Harter, Bloomingdale’s group vice president, integrated marketing, said "we’ve created a one-of-a-kind campaign celebrating the universal appeal of music."

Bloomingdale's has also aligned with American Airlines, Universal Music Group and Bravado to present “Music is Universal", a campaign which celebrates the return of the Grammys to New York after a 15-year hiatus in LA. Harter said it was "important to Bloomingdale's to be part of [the] cultural moment" of the return of the show to NY.

The Grammys kick off in New York on January 28 and Levi's will be hosting events throughout the weekend at its two pop-up shops. The pop-up shops are located in Bloomingdale's New York flagship at 59th St and in LA at the Beverly Center.