×
725
Fashion Jobs
TJX CORPORATE
Security Analyst Iii
CDI · Mississauga
L'OREAL GROUP
Sales Representative - South Shore, Quebec
CDI · Granby
L'OREAL GROUP
Business Consultant - Québec, Québec
CDI · Quebec City
NORDSTROM CANADA RETAIL INC
Loss Prevention Agent South Edmonton Common Rack
CDI · Edmonton
NORDSTROM CANADA RETAIL INC
Loss Prevention Agent, Pacific Centre
CDI · Vancouver
TJX CORPORATE
Senior Analyst Business Analysis
CDI · Mississauga
ESTÉE LAUDER COMPANIES
Operations Manager/Group Leader - 2nd Shift
CDI · Markham
ESTÉE LAUDER COMPANIES
Operations Manager/Group Leader - 3rd Shift
CDI · Markham
NORDSTROM
Loss Prevention Security Ambassador - Yorkdale
CDI · Toronto
NORDSTROM
Loss Prevention Security Ambassador Rideau Centre
CDI · Ottawa
NORDSTROM
Loss Prevention Agent - Eaton Centre
CDI · Toronto
L'OREAL GROUP
Business Consultant
CDI · Montreal
RALPH LAUREN
Club Monaco - Associate Product Manager Full Time
CDI · Burnaby
L'OREAL GROUP
Business Development And Training Consultant - Skinceuticals
CDI · Montreal
NORDSTROM CANADA RETAIL INC
Loss Prevention Manager Willowbrook Mall Rack - Mgr lp 1 es
CDI · Langley City
NORDSTROM
Loss Prevention Security Ambassador - One Bloor Rack
CDI · Toronto
TJX CORPORATE
Loss Prevention Customer Service Agent, Contract, Montreal
CDI · Montreal
RALPH LAUREN
Polo Factory Store - Multi-Unit General Manager
CDI · Vaughan
NORDSTROM CANADA RETAIL INC
Security Ambassador 1
CDI · Toronto
TAPESTRY
Associate Iii
CDI · Ottawa
TAPESTRY
Associate Iii
CDI · Niagara-on-the-Lake
TAPESTRY
Support Associate Iii
CDI · Toronto
By
Reuters API
Published
Oct 8, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Louis Vuitton taps Thai social commerce via Line chat app

By
Reuters API
Published
Oct 8, 2020

Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line amid the coronavirus pandemic, tapping the country's growing appetite for social commerce, a top executive said on Thursday.


Louis Vuitton - Spring-Summer2021 - Womenswear - Paris - © PixelFormula


Brands like Louis Vuitton, Chanel and Volvo were among those that opened official accounts on the messaging app, which outranks Facebook's WhatsApp and Rakuten's Viber in Thailand, aiming to connect with users during a coronavirus lockdown.

"The luxury category was forced to adapt because their stores were closed," Line Thailand chief commercial officer, Norasit Sitivechvichit, told Reuters.

Thailand earlier this year imposed a nationwide curfew and closed malls for nearly two months to contain infections.

"During the pandemic, sellers became very active," Norasit said, adding that others sold cosmetics and fast-moving consumer goods.

Line, which charges sellers for sending messages and live streaming, said its monthly active users in Thailand grew from 44 million to 47 million this year, its second largest market after Japan.

Volvo successfully sold cars on the platform after launching in May and studying customer data, its Thailand head of marketing and digitalization, Jean-David Harel, said.

"We have an understanding of which models they own today, which interest they have and when they plan to change their existing car," he said.

Social commerce is widely popular in Thailand, where merchants sell directly to customers through social media like Line and Facebook's Instagram.

Line last year introduced a feature for merchants to organise inventory and online store fronts, which now has over 50,000 users.

Another tool to support sellers with customer relationship and data management is slated to launch next year.

E-commerce platform JD Central would also launch services for sellers.

Line will soon introduce "MyRestaurant" with its food delivery app, Line Man Wongai, to support restaurants, Norasit said. The company also has video-on-demand products.

© Thomson Reuters 2021 All rights reserved.