Macy’s launches discord channel, NFT series for 4th of July celebration

By

Jennifer Braun

Published
Jun 21, 2022

Macy’s is taking its 4th of July Fireworks celebration to the Web3 frontier.

The iconic retailer announced on Monday the launch of a new series of free NFTs (Non-Fungible Tokens) coinciding with the launch of a Discord channel, in celebration of the 46th annual Macy's 4th of July Fireworks. 

The NFT drop introduces 10,000 Macy’s Fireworks NFTs in Classic, Rare and Ultra Rare designs showcasing graphic elements from this year’s Macy’s 4th of July celebration. The NFTs will come with added utility including the ability to access Augmented Reality wearables that can be used on a selection of social media and video communications platforms.

Likewise, the new Discord channel will add to the company’s roster of social platforms where the brand engages with fans and customers.

“As we commemorate our Independence Day with the nation’s largest pyrotechnic celebration, Macy’s wanted to take the fun into the Web3 frontier bringing the revelry to a digital landscape,” said Will Coss, executive producer of Macy’s 4th of July Fireworks. 

“These free Macy’s Fireworks NFTs will help attract a new set of fans with an easy to access implementation that democratizes this emerging space for a mass audience, while also embracing a digitally native audience with added utilities including Augmented Reality wearables.”

The retailer’s 4th of July celebration will be televised and will feature a 25-minute barrage of more than 48,000 shells and effects live in New York City.