Mango’s e-sales account for 20% of revenue in 2018
Online sales for Mango are growing steadily. At the end of the 2018 financial year, the Spanish apparel brand generated a 20% share of its revenue online, a target it was set to achieve in 2020.
Having reached its goal two years ahead of schedule, the Catalan brand now plans to generate a 30% share of its revenue online by 2020. Mango is looking to achieve this gradually, and is targeting its online sales to account for 25% of the total at the end of this year.
According to a press release published by Mango on Friday, e-tail sales in 2018 increased by 30% over 2017. Mirroring the most recent consumption trends, purchases made using mobile devices overtook those made using PCs, accounting for 59% of Mango’s total online business.
“We exceeded all our expectations in 2018. We managed to double our growth rate compared to 2017, enabling us to achieve the 20% [online sales share] target in only two years,” enthused Elena Carasso, in charge of the online channel at Mango.
The company founded by entrepreneur Isak Andic distributes its products online in over 80 countries, and offers next-day delivery with a variety of destination option in the main European cities. In 2018, Mango recorded over 550 million site visits, equivalent to a 22% increase over the previous year.
The company has yet to publish its revenue for the 2018 financial year. It operates 2,190 physical stores in 110 countries, and in 2017 it generated a revenue of €2.194 billion, down 2.9% compared to 2016.
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