Published
Sep 12, 2011
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Mulberry’s New York grand opening

Published
Sep 12, 2011

With two stores in New York that have shown good performances for the year 2010 (ended March 31) and a recently-opened showroom, Mulberry has decided to aim higher in the Big Apple by opening a third spot, which is also the largest of the three.

Mulberry

Interior of the Spring Street Mulberry boutique in New York, © Photo Kyle Ericksen



After Madison Avenue and Bleecker Street, the brand has opted for 134 Spring Street in SoHo. In this new space of more than 460 square meters, the brand has chosen to show all of its collections, from ready-to-wear to accessories, to bags, shoes and luggage.


The whimsical interior is styled to resembel a library with an impressive hallway whose walls are lined with books. Spaciously displayed, collections of bags sit comfortably on wall shelves and pedestal tables scattered spaciously throughtout the interior. Moreover, a special model of the Clipper was available in the three New York stores in on the occasion of the opening.

Mulberry

Interior of the Mulberry boutique on Spring Street, New York, © Photo Kyle Ericksen



Other openings are in the pipeline on the other side of the Atlantic, especially on its Western Coast. During fiscal year 2010, Mulberry saw its sales jump 69% to over 137 million euros. Operating profit was $26 million versus only 5.7 million in the previous year.

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