Natural skincare brand Naturopathica opens new flagship in NYC

By

Gabriella Lacombe

Published
Dec 6, 2019

American clean skincare brand Naturopathica has opened a new flagship ‘health center’ in New York City.  

Located at 667 Madison Avenue, the flagship provides a unique mix of beauty and wellness products and services based on the company’s holistic approach to health.

Inside, visitors can access a range of the brand’s professional strength skincare products and speak to ‘wellness concierges’ who design bespoke, multi-step programs, or ‘practices,’ combining therapies, ingestibles, topicals and classes tailored to the needs of each customer. 

Consisting of two floors, the flagship’s ground floor features high ceilings and large windows that play host to a variety of herbs used in the brand’s product range. Along the floor's walls, skincare products are organized by category, including ‘clear,’ ‘nourish,’ ‘defy’ and ‘chill.’

Meanwhile, the store’s downstairs area houses a multi-functional, sound-insulated space with four treatment rooms where visitors can receive a massage, facial, IV drip, or energy consultation, among other therapeutic services. 

As an added boost to the flagship’s offerings, Naturopathica said it has partnered with a wide variety of New York City practitioners, from acupuncturists to crystal healers.

"Efficacy and sustainability go into every choice we make," said Tim Simmons, senior vice president of creative services at Naturopathica.

"Each room can be used for any of our services, and the entire downstairs area can fold out to a single larger area for group activities. Productivity wasn't the only goal; we were determined to minimize our actual footprint and environmental impact.”

Founded in 1995 by Barbara Close, Naturopathica currently operates additional stores in Chelsea and East Hampton on top of the new Madison Avenue location. 

"Naturopathica is at an exciting inflection point in our history; we're ready to assume leadership in the category we originated twenty-five years ago,” said Barbara Close, the brand's founder. “Our Madison Avenue health center, our third branded location, will be the launch pad for unprecedented, omni-channel growth.” 
 
As the brand expands its retail footprint, demand for natural beauty products continues to flourish among more ethically-attuned consumers. According to a Grand View Research study, the natural cosmetics market is projected to be worth $48.04 billion by 2025, while a study from the Global Wellness Institute found that the wellness industry was worth $4.2 trillion as of 2017.