Nordstrom introduces livestream shopping
Department store chain Nordstrom said on Wednesday that it is getting into livestream shopping, with the launch of a new interactive shopping platform formalizing its commitment to digital customer experiences.
This online shopping channel will host informative and entertaining shopping events, where customers can seamlessly shop the products they see in real-time and ask questions to the experts hosting the events.
The livestreaming channel will kick off on Thursday with a Burberry virtual styling event, presented by stylist, José Ramón Reyes. The presentation will focus on how to wear Burberry runway looks and style them, and will conclude with a Q&A session with Ramón Reyes and a Nordstrom representative. Likewise on Friday, viewers can tune into a spring beauty trend happy-hour to learn the latest skincare and hair care tips, tricks, and trends, with several beauty experts.
Events are already scheduled well into June, including a personal appearance in May from creator, and founder of Anastasia Beverly Hills, Anastasia Soare, as well as a personal appearance from Charlotte Tilbury, in June.
"Through livestream shopping, we can meet the ever-changing needs and expectations of our customers and equip our team with more tools to deliver on our commitment to serve our customer wherever, whenever and however they want to shop," said Fanya Chandler, senior vice president at Nordstrom.
"Livestream shopping enables us to stay closer to the customer with interactive and engaging experiences that allow for discovery, personalization and service at scale."
Last month, the Seattle-based company announced plans to head in a new direction with a focus on growing its digital business. The launch of livestream shopping marks the next evolution of the company’s digital shopping capabilities.
Over the last year, Nordstrom has already hosted over 50 virtual events further translating the store experience into the digital world.
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