Parisian jewellery trade show Bijorhca revamps exhibition area to improve visitor experience

International jewellery trade show Bijorhca will stage its next edition on September 6-9 at the Porte de Versailles exhibition centre in Paris. The event, organised by Reed Expositions France, will showcase nearly 350 exhibitors from the costume jewellery and fine jewellery segments (among them Maison Tambour, D'Alejandra and Cahana Jewelry), and will be held in parallel with fashion show Who's Next, also staged at Porte de Versailles. Bijorhca organisers expect over 12,000 visitors, and have reorganised the exhibition area into four sections, for an improved visitor experience.


The Bijorhca trade show - © Reed Expositions France

The new subdivision is designed to facilitate the visitors’ journey through the show, and clusters exhibitors in four distinctive sections: the ‘Precious Area’, comprising fine jewellery and watches, the ‘Fashion Area’ for costume jewellery, ‘Atelier’, a section for production technology, tools and packaging, and ‘Matières Premières’ [raw materials], dedicated to the materials needed for jewellery production.

As for previous editions, show director Marine Devos (in charge since 2018) and her team have organised a series of workshops and conferences, hosted by industry professionals. Among the themes tackled by the speakers, there are the future of ethically sourced jewellery, the attitude of Millennial consumers towards jewellery, and the adoption of new technologies in jewellery craftsmanship. 

The section dedicated to industry insights and training has been rechristened ‘Formation et savoir-faire’ [training and expertise], it was previously known as ‘Village Écoles et Formations’. For this edition, this section will feature demonstrations by jewellery experts, and will enable visitors to explore the interaction between traditional jewellery craftsmanship and the new technologies at the disposal of jewellery producers.

The next winter session of Bijorhca will be held in January 2020.

Translated by Nicola Mira

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