×
2 729
Fashion Jobs
NORDSTROM
Asset Protection - Agent - Willowbrook Mall Rack
CDI · Langley
NORDSTROM
Position Asset Protection Agent - Heartland Town Center Rack
CDI · Mississauga
NORDSTROM
Asset Protection - Security Ambassador - Deerfoot Meadows Rack
CDI · Calgary
NORDSTROM
Asset Protection - Security Ambassador - Ottawa Train Yards Rack
CDI · Ottawa
NORDSTROM
Asset Protection - Agent - Yorkdale
CDI · Toronto
NORDSTROM
Asset Protection - Security Ambassador - Eaton Centre
CDI · Toronto
ESTÉE LAUDER
le Labo Field Executive Sales Manager
CDI · Toronto
L'OREAL GROUP
Education Project Coordinator
CDI · Montréal
TJX CANADA
Loss Prevention Store Investigator
CDI · Calgary
LEVI'S
Levi's Sales And Merchandising Supervisor, Part-Time, Toronto Eaton Centre, Toronto, on-1
CDI · Toronto
L'OREAL GROUP
Business Consultant
CDI · Vancouver
NORDSTROM
Asset Protection Coordinator - Pacific Centre
CDI · Vancouver
ESTÉE LAUDER
Field Executive Training Manager- Tom Ford Beauty, Kilian Paris, Frederic Malle
CDI · Toronto
TJX CANADA
Learning & Development Manager, Business Relationships
CDI · Mississauga
TJX CANADA
Winter Term Finance Analyst cO-Op
CDI · Mississauga
NORDSTROM
Asset Protection - Agent - Sherway Gardens
CDI · Toronto
NORDSTROM
Asset Protection Coordinator - Yorkdale
CDI · Toronto
ADIDAS
Sales & Territory Marketing Manager
CDI · Calgary
ADIDAS
Senior Finance Manager, Accounting & Payables
CDI · Vaughan
NORDSTROM
Asset Protection - Agent - Deerfoot Meadows Rack
CDI · Calgary
WINNERS
Full-Time Jewelry Consultant, Winners & Homesense, Coquitlam
CDI · Coquitlam
ZARA
Gérant(e) de Magasin, Zara Ottawa
CDI · OTTAWA
Published
Feb 5, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Peta ends I'd Rather Go Naked Than Wear Fur campaign

Published
Feb 5, 2020

After nearly three decades, Peta is dropping its famous celebrity-baked ‘I'd Rather Go Naked Than Wear Fur’ campaign as its shifts its focus towards the ‘violent’ leather and wool trades.


PETA


A-list celebrities from Eva Mendes to Pink and Gemma Collins, posed in various states of undress for the animal rights organisation over the past 30 years to end animal cruelty in the fur industry.

The campaign first launched in 1990 with members of The Go-Go’s band, and from then on, it went from strength to strength, recruiting the likes of Pamela Anderson and Kim Basinger, as well as dozens of other celebrities.

Declaring the demise of the fur trade, Peta is calling it a wrap on the famous ad campaign, but it will continue to target fur in different ways.


PETA


“Nearly every top designer – including Vivienne Westwood and Burberry – has shed fur, Britain has banned its production, California has banned the sale of it, Queen Elizabeth II has renounced it, and retailers such as Selfridges and Topshop refuse to sell it,” said Peta director of international programmes Mimi Bekhechi. 

“With fur in a downward spiral, Peta will expand its efforts to expose the violent leather and wool trades.”

In addition to the ongoing FurFreeBritain campaign, which calls for a ban on fur sales, the organisation will continue to work with celebrities to spread awareness on animal cruelty. 

Building on the success of the ‘I'd Rather Go Naked Than Wear Fur’, Peta said a similar initiative, with a revised headline, could be in the pipeline, such as ‘I'd Rather Bare Skin Than Wear Skin’.

Copyright © 2021 FashionNetwork.com All rights reserved.