Prada relaunches Candy fragrance with virtual muse

By

Jennifer Braun

Published
Oct 25, 2021

Prada has reintroduced its Prada Candy fragrance pillar revealing a new virtual muse as the face of the fragrance.

First launched in 2011 and blended by master perfumer Daniela Andrier under the creative direction of Miuccia Prada, Prada Candy is relaunching under a new beauty license with L’Oréal.

Unveiled on Wednesday, the campaign launched with a call to “rethink reality with fragrances that defy expectations and embrace pure creativity.”

Starring virtual muse 'Candy', the new face is captured in a series of shorts directed by Nicolas Winding Refn and by photographer Valentin Herfray, inspired by the native world of TikTok. The Prada Candy's alternate, re-imagined reality plays with perceptions of the everyday and offers an invitation to open new possibilities and to question convention.

Meanwhile, the Prada Candy bottle created by Fabien Baron is an unexpected mix of colors and finishes. Prada's signature Saffiano leather hugs the top of the bottle in pink while the flacon bears the refined Prada logo in sleek, gold lettering.

As for the collection of fragrances, it offers a free-spirited take on gourmand scents. It features a caramel accord with benzoin resin, which fuses with white musk. The Prada Candy fragrance collection comprises of four feminine fragrances which each embody free-spirited perspectives and indulgent pleasures.